Oct 27, 2018
Last week we were covering one of our final episodes of getting your marketing plan together for 2019. With that, we promised a gift to help you with your own planning, which is now available at the link below. This week, we're chatting with Atlanta's James Oliver, Jr. about a dream topic for many entrepreneurs: how to...
Oct 17, 2018
Now is the time to start thinking about your marketing plan for 2019. Last week we talked about the elements of your marketing strategy (the 7P's of Marketing). This week, we're looking at budgets and tactics for your marketing plan: how MUCH to spend, WHERE to spend it and HOW to track it. Look out for our next episode...
Oct 10, 2018
Now is the time to start thinking about your marketing plan for 2019. Last week we talked about remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research). This week, we start digging into the elements...
Oct 3, 2018
Now is the time to start thinking about your marketing plan for 2019. Last week we talked about business goals - because, yes, your marketing plan begins with that. This week, we're talking about the next steps: remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT...